Collectable Line of Endangered and Rare Plush Animals Debut Pammee™,

the Fennec Fox, as a Magical Fashion Icon at Toy Fair

Los Angeles - January XX, 2015 – Aurora World Inc.® today announced its best selling YooHoo & Friends™ plush line (34 million sold worldwide) won a 2015 Tillywig Brain Child Award. The award winner Naree™ is a Narwhal whale and one of 30 new styles joining the brand in time for International Toy Fair (Feb 14-17, Booth #1361). YooHoo & Friends has taken the world by storm with its earth friendly message, an animated series airing in over 20 countries and for the second time in three years, will be featured in McDonalds® Happy Meals® across Europe. Also debuting at Toy Fair, Pammee™ Boutique brings today’s hippest fashions to the endangered fennec fox character that girls have grown to love.



“YooHoo fans worldwide have fallen in love with Pammee and her magical sparkling tail that dazzles and makes dreams come true. They collect all the styles along with her friends and show them off,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. “These fashionable princesses, mermaids, dancers, cheetahs and more have sparkle eyes and are designed just for girls who have always adored Pammee (small to large sizes; SRP: $9-$44).”



Naree, “a colorful extraordinary narwhal who is crowned as the unicorn of the sea” is one of several new sea life editions including hammerhead shark, starfish, clown fish and more. Naree is the third award winning YooHoo in two years joining adorable giraffe Topsee™ (Tillywig “Top Fun” award) and elephant Tinee™ (Creative Child “Preferred Choice” award).



Growing from a highly successful plush specialty brand into a global phenomenon, YooHoo & Friends embraces the ‘eco’ message on conservation in many ways. An animation series of two seasons and over 100 episodes along with smartphone apps, an inter